Week 5 Concept – Bernay’s Campaign

Edward Bernay is considered one of the greats in the field of public relations. Bernay assisted President Woodrow Wilson in a propaganda campaign to gain support of the allied aims during World War 1. He also designed PR campaigns for politicians and large corporations such as General Motors, Proctor & Gamble, and American Tobacco. He was one of the first to try manipulating the public through their subconscious. He was later named one of the top 100 most influential people of the 20th century in Life magazine. 

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Audience Segmentation – Arien Becker

Audience segmentation is when a large audience is broken down into smaller sub-audiences so that corporations can target these audiences much more specifically. A great example of this is billboards. When you’re driving down a highway, you see billboards for lots of businesses in towns along the freeway. It would make no sense for them to advertise a pub in England on a billboard in Oregon. They also use studies that show cultural tendencies in areas to speak to an audience. For example, there are many more billboards for beer in Wisconsin than most other states. 

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Week 15 Discussion

I think that one of the more interesting parts of this course was setting up the blog and posting on it. While there were quite a few complications along the way, it was fun to do and be able to see other people’s opinions and thoughts on various subjects.  I also really enjoyed learning about the FCC and what can and cannot be shown on TV, radio, etc.  It was very intersting to go through different scenarios and ask the class what they though was “ethical” or not, such as “Should someone be allowed to vote if they have no idea what is going on in the news?”. It makes for a cool discussion.  What I didn’t find very interesting was the artifacts.  I could already infer what most of them meant and (not to take anything away from the people who presented them, they did a great job doing it) it really wasn’t that interesting to me because of that.

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Freedom of Information Act

By Katherine Woods

We all have a right to know, that is the main goal of the Freedom of Information Act, that took effect  in 1967 under President Johnson. This act was created so that people could not only gain access to government information but have the right to do so. This act also makes the government accountable for publishing various records to be made public. This allows us citizens to remain knowledgeable about our government and strengthens our involvement in it.

http://middletownpress.com/articles/2012/11/10/news/doc509de85319a81638476929.txt

This article talks about how in Connecticut the state Freedom of Information Act requires public schools to send in the copies of they’re school districts superintendent contracts. They conducted a test to see how fast return results were and when a problem of timeliness in return appeared further questioning for the reasons of lateness were investigated. This information was then made readily available to the public.

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Rights and Responsibilities to Protect my Privacy on the Internet

By Erik Hinch

I think you have to realize that people have the ability to obtain information on the internet.  It is not the best idea to put out personal information, even the city where you live, in some cases, if it isn’t absolutely necessary.  It is our responsibility to not be stupid with our information on the internet.  I want to think that I have a right to not have my information given out to other groups without my permission, though.  A lot of people have issues with Facebook and Google today because they use our information; likes, interests, friends, etc. to target specific ads towards us.  Google looks at our search history and targets ads based on the sites we go on! I am a huge Rise Against fan (as I’ve stated before), and I literally see Rise Against ads from iTunes everywhere I go.  Go onto YouTube and watch a video; There’s an ad trying to get me to buy their albums on the video.  Many other sites do this too, and many consider it an invasion of privacy. I’m sure, somewhere in the depths of the unread abomination that is the Terms and Conditions, that we basically give them the right to use this information, but many people don’t get it.  I just don’t want to see South Park’s take on the idea, and have a “Human CentiPad”….*Shutters*

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Freedom of Information Act

Kristin Marquardt

The Freedom of Information Act is a law that lets people apply to access information protected by the government. It gives the right for people to access whole or partial records.

It was enacted by President Lyndon Johnson in 1966, and took effect July 5th, 1967.

http://en.wikipedia.org/wiki/Department_of_Justice_v._Landano

This is about a murder trial that had some questioning about what should be confidential, but in the end ” The court thus remanded the case to the Circuit Courts and rejected the FBI’s claim of confidentiality as being a valid reason to withhold information” and used the files.

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Responsibilities Using Media

By Erik Hinch

The media that I use on a daily basis tends to be largely gravitated around my iPod, Cell phone, and computer.  I’m constantly checking things like Facebook, YouTube, and listening to my “angsty punk” music (which I love, by the way).  On the laptop, I follow many media sources, such as the (VERY satirical) Onion, Fox News, “Meme GOP”, and the “Being Liberal” pages on Facebook. Go ahead and make assumptions about me, it’s fair game.  The main point here is that these pages (among many others) put out articles, pictures, memes, etc. containing information.  Viewing all of this information can influence your views and thoughts on many issues, and a lot of times, on both sides of the aisle, some claims are released without all the information, or with at least a skewed view of the issue. It is OUR responsibility, as the consumer of this information, to separate the real information from the fluff, the questionable, and the flat out lies.  With the vast source of information known as the Internet, we can pretty much fact-check ANYTHING out there.  In a day and age where information is literally at our fingertips, being ignorant and uninformed is a choice.

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