Archive for October, 2012

Week 8 Discussion

Kristin Marquardt

Last week, the discussion question asked you to write about ads you most liked, or hated, because of the visuals. This week, use that as the basis to answer this question:  Based on the concepts from Unit 2 (see Concept Book Unit 2) or from the textbook (for example, see page 300), explain why your most favorite or hated ads had an influence on you. What was it that worked – or didn’t work?

The commercial I chose used “Visual communication techniques in ads that trigger involuntary responses” from the unit 2 concepts. In the e*trade commercials, the baby talks to the listener with a direct eye gaze and the commercial also uses humor and visual metaphors (showing that it is so easy a baby can use it). I love the humor of the e*trade commercials. I love comedies and things that make me laugh. Usually I get annoyed of commercials, but I even search these commercials on YouTube just to watch for fun. The link below is of one of my favorite e*trade commercials. I like it because one of the babies sings “Take These Broken Wings” by Mr. Mister. It’s adorable!


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What are pros and cons of advertising?

Kristin Marquardt

I think that advertising can be a good thing or an awful thing, but it depends on the situation. For the recent presidential campaign, advertising can help inform the public on their views and show the truth. It isn’t all good advertising though. Sometimes these advertisements stretch the truth and just try to negatively effect the other candidate. Advertisements can be a mix of lies and the truth and I think that is what is so bad about them. You can’t tell what is the truth. There is advertising for donations to help find a cure for various illnesses, or supporting our troops. These advertisements provide information to people while promoting a good cause.

Basically, advertisements can be bad when they are influencing peoples decisions based on lies. They can also be good, when they are providing helpful information, promoting a cause, or selling a product.

I really like the ads for e*trade. They have a baby with the voice of a man that talks about e*trade and all the cool things it can do. The commercials are funny so I like to watch them. I think humor is something that is helpful in advertising because people always like a good laugh.

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Pros and Cons of Advertising

 What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images.

By Katherine Woods

Like anything in the world there are both pros and cons to every aspect of life. In advertising I personally believe that this particular line tends to be blurred. I personally believe that the only positive advertising out there, is advertising that is promoting good or promoting a non-profit organizations. I love advertising for breast cancer awareness, or going green initiatives. This type of advertising is trying to make a positive impact and helps other people. It creates conversations between people and helps raise awareness to certain problems and how easy it is to help out.

At the same time there are all kinds of advertising that are doing more harm than good. I particularly dislike advertising for easy to take pills or quick acting formulas promising fast weight loss. In just a few sentences or pictures they promise to give you the look you’ve always wanted, this goes right along with almost all fashion advertising depicting super skinny women. This type of advertising can lead to quick acting eating disorder which is not at all as pretty as the advertising shows. I do like advertising when it gives a good message to the public and is not skewed or deceptive.

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Week 7 Discussion

Related to the PR debates:  What are pros and cons of advertising? For examples, think about visual communication from an ad you really liked and one ad you really disliked. Explain why you were inspired or repelled by the ads – how much of your feelings were affected by the words, or by the images.

Some of the cons of advertising, I feel, is more about the audiences certain advertisements trigger. Nowadays, you’ll find a lot of alcoholic ads, seductive ads, things of that sort… everywhere. Billboards, signs, TV, magazines. Granted they keep adults magazines separate from kids magazines, but in stores… they’re all in the same aisle where kids, too, go. They’ll see the front of the Sports Illustrated swimsuit edition. I just feel some ads, younger kids and even teens should not be exposed to, but it’s hard to control who is really going to lay eyes on it. This also goes with visual communication from ads that I disliked. Take alcohol ads for example, they show fun and happy beautiful people having fun and drinking, that’s how you enjoy life. They don’t show how sometimes it breaks apart families and takes lives in certain situations, sometimes both in the same story. This is from personal experience, also, I feel this way.

Some of the pros of advertising, I see, as the health and fitness ads. I like seeing ads for weight watchers, workouts, gyms and such. They want to better the health of people and their fitness. They use real people who made real successes for motivation and I feel because of medical and health reasons, there really aren’t a lot of ways to lie to make their products or programs “look better.”  When I see the success pictures or stories, they really make me feel like I would like to better myself in that way. They’re positive, these are the pros and the ads I really like.


Sarah S.

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Week 6….Public Relations?

By Katherine Woods

Well Mom and Dad, public relations happens when a company wants to inform its to people think or act in a certain way. Public relations is just a big fancy word used to describe a job that helps inform the public it is a very broad field ranging from research, to merchandise. Public Relations helps to keep the people informed with what is going on, companies often us PR to help persuade the public, investors, employees and even partners to make a certain positive point of view of the company and the actions they are taking. A lot of public relations surround the ‘Going Green’ hype. Companies like to inform others on how they are helping to save the environment by using recycled items or less plastic/paper. There is a lot of public speaking often involved in PR in both large and small group settings to help connect and inform the people.

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Public Relations

By Erik Hinch

When I think of the phrase “Public Relations”, I think of prominent public figures such as politicians, businesses or celebrities.  It deals with their relationship with their customers/supporters/fans, etc. It can be positive or negative, depending on your actions or the statements you make. I hear all the time that politicians will do something as a “PR Stunt”..meaning they’re showing up to an event in order to garner positive feedback or thoughts from supporters or even those against them.  I would explain to my parents something probably along the lines of showing them how, for example, Paul Ryan, running mate of the Presidential candidate Mitt Romney, showed up with his family to a soup kitchen recently and tried to support their efforts. Now, I could get into the fact that they were already done with that meal, that nobody was doing anything, and that the pans that Ryan washed were already clean and it was a waste of water and soap, and that the charity running the soup kitchen could get into legal trouble because of it, but the point is that he did it whilst trying to gain a positive reflection of himself among voters.  That is Public Relations.

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How would you explain to your parents what public relations is?

Kristin Marquardt

Public Relations is a job that involves communicating with the public such as publicity, research, merchandising, etc. Almost everything in a company has something to do with public relations. Public relations help institutions make decisions and function effectively. It helps the company become known through publicity, and create relationships with employers and society. Advertising is a part of public relations too.

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