Bandwagon effect

By Katherine Woods

Bandwagon effect is a very simple concept that means exactly what it sounds like, it goes by the approach that everyone is doing it so why aren’t you? They try to make the consumer feel left out by not using their product, they use phrases like “America’s Favorite” or “Everyone Agrees” this invisible demographic pull in the potential buyers attention and money. http://www.youtube.com/watch?v=Pblj3JHF-Jo This commercial for Call of Duty, while drastic and visually appealing also shows how everyday people play this game. From a Kobe and Kimmel to a business woman, a fighter fighter or just a college student, and everyone in between this advertisement appeal shows that everyone is doing it and you should to.

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