Plain-folk pitch compared to snob-appeal approach

By Katherine Woods

Plain-folk pitch and snob-appeal are both strategies used by advertisers to try to persuade the consumer into wanting, needing, and eventually buying their product. Plain-folk pitch simplifies the product and focus’ on its performance and durability. They include slogans of simplicity and minimal change that will easily fit into the lives of ordinary people. http://www.youtube.com/watch?v=GKvXyN_t7UA Here T-mobile shows how easy their product is to use in day-to-day life.

In contrast, Snob-appeal approach attempts to persuade the consumer that with their product the owners life and social status will be elevated to something better. This type of persuasion is usually used on more expensive and luxurious things such as jewelry, perfume, and clothing. http://www.youtube.com/watch?v=zoD6-7xOOro In this commercial Burlington uses the word “dork” to make you feel like if you don’t buy clothing from their store you wont fit in at school, but with their clothing line you will be popular and thus “raise your social status.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: