The “Long Tail” Theory

With the Long Tail Theory, it describes how companies either do a good job selling a few products to a lot of people or if they do better selling hundreds of products to one individual. When it comes to the “long tail,” the companies that are able to make sales online without having to worry about storing their actual products benefit in making sales because the products or songs, MP3s, videos that they sell are unlimited in what their sellers they can choose from. When companies have a limited storage area that they can store their products, they’re unable to make as many sales because of the few products they have on hand.

In this article, a company is closing its stores and moving strictly to all online because in-store sales are decreasing. http://www.cbsnews.com/8301-505250_162-57545927/cokesbury-to-close-stores-move-sales-online/?tag=mncol;lst;3

Sarah S.

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