Discussion 9 – Arien Becker

Describe an advertisement you have encountered that was personalized to you: What visual or text elements do you recall about the ad, and how did the personalization affect you?

I was watching a football game this Sunday and feeling sorry for myself because Sunday is my only day off from a six day long week of basketball practice. When the ICYHot commercial came on, I felt like the TV could read my mind. The ad made me really consider buying it, if I wasn’t too sore and exhausted to get off my futon. Well played ICYHot.

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