I Don’t Understand Corporate Convergence

By Erik Hinch

I guess I don’t quite understand Corporate Convergence.  I’m trying to figure out how if one company (lets say CNN) buys out another news company (MSNBC, for example), then that is one LESS source that media and news can come from.  I’ve always understood that the more companies there are trying to gain consumers/listeners/viewers, etc., the more competition there is. Competition is a very good thing. It lowers prices and forces companies to actually put out better material than they would if they had a monopoly on their industry.  If there is less competition, then there is nothing stopping the consolidated company from putting out lower quality material because they have less competition for viewers.  I may be missing something here, but that’s just how I’ve always understood the market to work.

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