Week 5 Concept – Bernay’s Campaign

Edward Bernay is considered one of the greats in the field of public relations. Bernay assisted President Woodrow Wilson in a propaganda campaign to gain support of the allied aims during World War 1. He also designed PR campaigns for politicians and large corporations such as General Motors, Proctor & Gamble, and American Tobacco. He was one of the first to try manipulating the public through their subconscious. He was later named one of the top 100 most influential people of the 20th century in Life magazine. 

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