Week 5 Concept – Bernay’s Campaign

Edward Bernay is considered one of the greats in the field of public relations. Bernay assisted President Woodrow Wilson in a propaganda campaign to gain support of the allied aims during World War 1. He also designed PR campaigns for politicians and large corporations such as General Motors, Proctor & Gamble, and American Tobacco. He was one of the first to try manipulating the public through their subconscious. He was later named one of the top 100 most influential people of the 20th century in Life magazine. 


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: