Archive for Week 10 Discussions

Week 10

Which of the five types of convergence media do you understand least – and how does it affect you?

Kristin Marquardt

The type of media convergence I understand the least is corporate convergence. Unlike operational convergence, which I can relate to television stations; and device convergence, which I can relate to common cell phones and electronics; I can’t relate to corporate convergence. I’m just unsure of what it means and if there are negative or positive outcomes from it.

The book says that it is “a vision of one company delivering every service imaginable”.  Is this like Google? Google is in control of not only the search engine, but also YouTube, Google+ (social networking site), Motorola Mobility (a manufacturer of Android handsets), RetailMeNot (world’s larget online coupon provider), and many more. It seems to me like Google is trying to use corporate convergence.

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I Don’t Understand Corporate Convergence

By Erik Hinch

I guess I don’t quite understand Corporate Convergence.  I’m trying to figure out how if one company (lets say CNN) buys out another news company (MSNBC, for example), then that is one LESS source that media and news can come from.  I’ve always understood that the more companies there are trying to gain consumers/listeners/viewers, etc., the more competition there is. Competition is a very good thing. It lowers prices and forces companies to actually put out better material than they would if they had a monopoly on their industry.  If there is less competition, then there is nothing stopping the consolidated company from putting out lower quality material because they have less competition for viewers.  I may be missing something here, but that’s just how I’ve always understood the market to work.

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Week 10

Which of the five types of convergence media do you understand least – and how does it affect you?

By Katherine Woods

I least understand Corporate convergence, I’m not sure I understand how consolidating is a convergence of media. I understand that convergence implies to incorporated more than one being or idea. But how does buying up other companies to get bigger make you a convergence, your not working together to reach a common goal, instead you are overtaking and buying up the competition. This to me just got confusing and hazy and this affects me because if I do not understand the concept then how will I be able to do well on an upcoming test or quiz. Understanding is learning and without it I will be in big trouble.

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