Archive for Week 2 Concepts

Identifying, Analyzing, & Targeting Publics/Stakeholders

By Erik Hinch

In terms of public relations and business, there are many groups they communicate with. Some of these include: Customers, government agencies, stockholders, employees, the media, and more. For each group of people, the company will want to engage them in a different way.  In order to most effectively communicate, they must first identify the group they want to talk with, analyze who they are or what they want, etc., then they will be able to more effectively reach that group/the public.

http://www.cnn.com/video/#/video/us/2012/11/16/ac-intv-jones-gulf-oil-spill-settlement.cnn

In this CNN video, the oil company BP has come to a settlement with families in communites around the Gulf Coast involved in the infamous “BP Oil Spill”.  The company has also talked to the government and agreed to pay $4 billion for the spill, and two employees have been indicted on manslaughter charges. This is showing the company is interacting with many groups, figuring out what needs to be done and finally coming to terms with all of this mess.

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Social Relationships at Work: Social Dimensions

By Erik Hinch

Social dimensions in the workplace are certain things that are different than a “normal” friendship/relationship, or basically friendships in the workplace. A lot of times, it can affect the productivity of you and your workmates. If you have a good relationship with a co-worker, it can make you a happier person at work when they are around, thus you can be more productive in your time there. However, if something bad happens between you two, it can create a worse working environment than if you had no relationship what-so-ever. There are pro’s and cons. Also, depending on the closeness of you and the other person, things such as promotions can get in the way. How you talk to them about a promotion may depend on how close you are. If it is between you two for it, there may be some bad blood. You will likely keep a mutual respect for each other though, and congratulate/comfort the other person, depending on who wins.

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Collectives and Category Groups

By Katherine W

Collective groups usually larger groups of people coming together for one cominality. It can range anywhere from watching fireworks in a crowd of people for the fourth of July or coming together to protest against something you and others believe in. You may be strangers but all come together for one common denominator.

Category groups  are individuals who are similar to one another in some way. It can be large groups like what political party you are in, individually you are all different but your views of government are the same. We as students are a category group, we are all Blue Golds, Eau Claire unites us as a group. Category groups can also have negatives such as ‘smokers’ or ‘non-smokers’ and you can comingle within these groups.

 

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Communication as verbal and nonverbal

By Katherine W

Communication verbally happens on almost a daily basis and through medias including; television, radio, and interpersonal communication. Verbal communication tends to be a voiced opinion, or conversation between two or more parties. Verbal communication is very important when trying to solve problem or express your feelings.

Communication non verbally is more subtle than verbal communication and can often mean more. There is a saying “actions speak louder than words”, this in non verbal communication. Many of us do this through emotion, facial expressions, body language, and hand gestures. It also takes someone to be more intuitive to one another and they’re behavior to help decide if verbal communication is necessary or wanted.

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Primary and Social Groups

Primary and Social groups are similar and different in both their own ways.  Both are smaller groups but who is in them and the time they’re held together is what makes them different. A primary group are more close-knit and long term. Your family, you’ll have forever. This is considered a primary group, you love your family, your close, they’ll always be there for you. We create relationships and friendships that are primary. The members of these groups are very involved with each other and interact on a very regular basis.

A social group is also a smaller group but relatively somewhat larger than the primary group. These groups are considered our work groups, school groups, clubs, and congregations. Not all of these are going to be long term and last forever. Yeah there may be some friendships created along the way that become long term but the initial group  only lasts for an initial period of time. Members can leave these groups and become of other ones.

 

By: Sarah S.

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Entitativity / Perceptions of Groups

Entitativity is also known as groupness whether they are completely cohesive or possibly a group of individuals. It all depends on how the people on the outside of the group perceive those who are a part of that group. It is how they appear to others. Just because we see people together, does not necessarily mean they are together and unified as an actual or specific group. Us onlookers looking at this “group” may think they are all together, friends, related, there for the same reason; or they could possibly not know one another at all, they just so happen to be in the same area at the same time. We don’t know that for sure until we start eliminating certain questions we have. Like the books described, we can narrow down if this is a true group by common fate, similarity, and proximity. Entitativity is just how we perceive them. We may perceive a group of teenagers at a bus stop as all students. They may engage in short conversation which makes us feel as if they’re friends, or they may just be individuals passing time. Entitativity is what is seen in the eye of the beholder when looking at actual “groups.”

By: Sarah S.

 

http://news.cnet.com/8301-1023_3-10233158-93.html

In this example here, it’s talking about how different groups are getting together against google search. Some librarians are for it but not all. We may think that all groups at a library agree in terms of studying and searches but that is not necessarily true.

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Social Relationships at work: Task Dimension

When you have a relationship at work there are two parts, social dimension and task dimension. This is how you act within the relationship. Social dimension is when you see someone as a friend. Task dimension is how you see someone as a co-worker. It is a more professional relationship. The book used a good example that if your friend from work is receiving a promotion, as a friend, you are happy for them but as a co-worker, you don’t think that they deserve the promotion. If you have a strong social relationship, you may have trouble communicating with the task dimension, because you don’t want what you say to interfere with your social relationship.

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