Archive for Week 8 Discussions

My Most Hated or Liked Commercial

By Erik Hinch

I’ve gotta say the “Head-On” commercials really drove me crazy. Not just the original one, but the ones after that where customers SAID that they hated the commerical (but the product works great!).  I can’t really put my finger on it, but it was just a very blunt, boring commercial about a product I knew little about and cared little to learn about.  I could tell I was not the only one that had the same or similar ideology, as the company went out of their way to create an entire commercial dedicated to people saying how much they didn’t like the first commercial, in order to sell their product. It was like beating a dead drum.  Also, I think the fact that I doubted that rubbing something that just looked like a deodorant bar onto my forehead would somehow solve any headaches I would get didn’t really help their case.


Leave a comment »

Week 8

Explain why your most favorite or hated ads had an influence on you. What was it that worked – or didn’t work?

By Katherine Woods

I personally hate weight loss commercials especially ones like Sensa, Hydroxycut, and Xenadrine just to name a few. They give this skewed image and reasoning that all your problems will be fixed with just a simple pill. It’s almost conditioning people to believe that if they have a problem, just slip a pill and all will be fixed. They use visuals of both men and women who seem to have lost incredible amount of weight, they don’t how ever mention that change in diet and exercise needs to be included. Having a sister who went through an eating disorder I personally find all of these commercials offensive and disgusting. I understand the need for weight loss but it should then be done consciously with work outs and a diet change, not by the believe of a wonder pill.



Leave a comment »

Week 8 Discussion

Last week I was a little more vague about specific commercials on which I liked and disliked. I used alcoholic commercials for what I disliked and workout/health commercials for what I liked. I’m going to use weight watchers to further explain what I really liked about their ads and commercials. What I really like about them, is that they use real people with real results and nothing is fake. Seeing real results from people who have lost weight or made their goals is more of a motivator to try it out than something made up to pull people in. They don’t want to just better their business, they want to better every one in a healthy way who uses that program/products. I appreciate the positiveness that it brings and using real success stories it what catches my attention because it shows that if I tried hard enough, I could get to my goal too.

Sarah s.

Comments (1) »

Week 8 Discussion

Kristin Marquardt

Last week, the discussion question asked you to write about ads you most liked, or hated, because of the visuals. This week, use that as the basis to answer this question:  Based on the concepts from Unit 2 (see Concept Book Unit 2) or from the textbook (for example, see page 300), explain why your most favorite or hated ads had an influence on you. What was it that worked – or didn’t work?

The commercial I chose used “Visual communication techniques in ads that trigger involuntary responses” from the unit 2 concepts. In the e*trade commercials, the baby talks to the listener with a direct eye gaze and the commercial also uses humor and visual metaphors (showing that it is so easy a baby can use it). I love the humor of the e*trade commercials. I love comedies and things that make me laugh. Usually I get annoyed of commercials, but I even search these commercials on YouTube just to watch for fun. The link below is of one of my favorite e*trade commercials. I like it because one of the babies sings “Take These Broken Wings” by Mr. Mister. It’s adorable!

Comments (2) »